What I have learned about the Big Show

Never give up …. Insights

We learned a lot about this show.  We had heard how well vendors had done from some friends.  But they left out a few details about the show.

  1. Black Friday is not usually busy because we have  a local Civil War football game. However we did have $163.oo in sales
  2. Saturday reported by the vendors we spoke to,   was a day of a lot of looking. Customers just were not buying.    Marie wanted to try” Buy 1 get 1 half off ” sale.  We did this for 2 hours.  It was not my jewelry , not my pricing, it was just the customers were not buying .We did sell two earrings in a bottle.
  3. Sunday was a very bad day for  me, as I could not go to the show because of IBS issues.  On the good side Duane made the first sale of the day for $43.00. They made more sales in the morning and then afternoon nothing.   Today Duane and Marie tried a different approach ” 25% off” sale. Made a little difference but the crowds were not there.
  4. We find out later that day that Next weekend is the busiest.  Friday is a day where they get in free with canned foods. So we will get the seniors and the moms with kids in school, I am told.  Saturday should be based on the past busier.  And Sunday the last day is usually the busiest as customers are expecting sales from vendors that want to unload their inventory.
  5. A vendor next to my sisters booth is selling wire style jewelry that is .999 silver but not sterling.  She has signage that states for example necklaces $39 – $69. Even though each piece is priced. She also states that no handwritten signs everything should be printed and in a sign holder. Looks more professional she says. She was apparently doing ok.  But other jewelry vendors were having sales like us.

We have moved the bottle earrings down to table level as that seems to be were everyone was looking at them. We had them in two heights. So we changed that Saturday and basically put all earrings on one table. We have necklaces and bracelets on the other table.

But while I was at home and thinking about the customer flow I  thought about making a change. 08-DSC_9228 13-DSC_9233

I am going to move the glass shelves to the side isle and the earrings and bracelets to the front isle. The necklace will stay where they are.  Still thinking about this approach have not talked to Marie to see what she thinks.

Marie did go over and help my sister who was also having sale issues.  Marie changed her look as she was also on a corner selling her bags, to a diagonal look.  Kathy would have her back to the corner.  Well must have worked as she made $120 in sales. Her best day.  Thank you Marie for helping my sister too.  I am very blessed to have Marie and Duane and the girls in my corner as well.

I had two customers tell me my jewelry is perfect for Baby Boomers who have the money.  They thought I had well made , good designs, and beautiful jewelry.  They said I needed someone to help me Market my line and that I should go on Shark Tank and go on QVC.  I told them I had my jewelry in two salons. They said nopexpo  that is not the right place for  my jewelry.  They were so cute and you could see the wheels turning as they thought this all out.

Our daughters Elizabeth and Amanda have not sold any of their earrings for $5.00. But no one has even looked at them.  David has sold 2 of his Mind Craft creeper key chains. He has made $10.00.

That is all I have from this weekend of learning about a big show in Portland at the Expo Center.  I know it is not me, my prices, or my jewelry.  It is just the venue. So I am praying that they are right and that the final weekend is the best of show.  To date we have made a total of $268.00.

 Never Give Up! is our motto for Howling Dog Jewelry.

Thanks for visiting my blog and reading my story of the Big Show.

Cindy

 

 

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Next steps on the road to a big show

Inventory System Established

I started with my friend 5 yrs ago, Marie Roozen to make money for Christmas. Jewelry by two friends was born. We found out that Intel had Holiday craft shows on 4 campuses. No fees for the table.  Duane  (my Hubby) just had to be the escort.  So bought $600.00 worth of Gemstones and started creating necklaces  and jewelry sets.  We did this for 3 yrs and then Marie went to college to become a hairdresser.  I had to come up with a different name.

The Howling Dog Jewelry was born due to my little partner Mesha a long hair Chihuahua who liked to sing to mattress commercials. He is now 14yrs old and will sing on command.   Marie was still there to help me sell at Intel. I am very grateful as a blind artistmesha I needed someone with good eyes to help deal with more than one customer at a time. Marie totally understands my eye issues. Howling Dog Jewelry was still a hobby. Inventory what’s that?  I kinda knew what I had and I knew that I made money on each piece. Intel show averaged $600.00  year.

Still with a mindset of this being only a hobby I started selling at a 12 week summer market called Tuesday Night Market Place.  Show cost was $485 for the 12 weeks. My avg. for the past 3 years was about $1100 a yr.. Still NO Inventory per se , I knew I needed something but didn’t know how to start one from  hobby mindset to a business one. Inventory what is it?

IMG_0404

Fast forward to today,  I have finally figured out an inventory system. Now I will be able to track sales, in turn will help me be better at purchasing products for my jewelry lines and styles.  This is a sample of what I came up with:

Love Beetle Rocks Line; BugN, Bug NS, BugB, BugBS, BugE, BugR,BugBr

Rose Jewelry Line; RN, RNS, RB, RBS, RE, RR, RBr

These stand for Necklace, Necklace sets, Bracelets, Bracelet sets, Earrings, Rings, and Brooches

All jewelry has been inventoried , priced, and labeled with inventory codes. Then we will inventory what is on display and a quick inventory at the end of each day. Well, that is an ambitious plan but I think it might help with what sold compared to receipts and check to see if there was any loss do to theft. Or we can just do a final inventory at the end of the show. If you have any thoughts on this please share. 

Thank you for visiting my blog.   I will be blogging my experience.

Cindy Peterson

Howling Dog Jewelry

“Follow your artistic passions, even with vision issues”

 

 

 

 

Tuesday Night Marketplace is opening in a week

This will be my 4th year at this 12 week summer market. Dog friendly, great music. food, artisans and course the HOWLING DOG JEWELRY

http://www.hillsborotuesdaynight.org/

Thank You for visiting My Blog

Hello,  to all my Love Beetle Fans!,

I would love to thank you all for visiting and commenting on my new blog about my new jewelry line.  It has meant a lot to me.  I am so glad this new line was so well received by everyone who commented.

I am always working on creating my jewelry and have some great new imitation simulated Turquoise necklaces and Bell Flower Charm earrings to add to my line.

purple earring pink bell earring

turq lava neck

turq coral neck

This one is 20″ long and the other one is almost 24″ long.  The earrings run anywhere from 2″ to 3′ in length.

Some of the earrings are at my Etsy site NOW!  https://www.etsy.com/shops/howlingdogjewelry

Other earrings and turquoise necklaces will be added soon.  Just give me a message if you need something now.  Thanks again for visiting and taking a look at my offerings of jewelry.

 

 

 

 

The Final Blog Hop Part Three. B’Sue Boutiques Build a Line Challenge…………….The Love Beetle Rocks Jewelry Line

HELLO,

What can I say.  I joined and I DID IT! My Jewelry line is very whimsical, not serious, colorful, and in  various styles.  I have to say this has been fun and educational.   I did make 5 pieces plus.  If you haven’t noticed through out my Blog I really enjoy making jewelry and playing with polymer clay.

I added ring dishes to the line.  This was one way to use scrap clay and make an accessory for jewelry to my line.  The ring dishes are evolving into my own look.  The only challenge with these is centering them upon the form and making sure they are even.  So with artistic creative licence I am making Whimsical ring dishes.  This way I don’t stress over having it perfect.  With vision issues it is not possible. LOL! Check out the ring dishes at the end of the blog.

Well we started out this challenge with beetle’s running all over my  worktable,  This is the final Blog Hop of B’Sue Boutiques Challenge of creating a 5 piece jewelry line or more.  I have found my artistic voice in this challenge all my jewelry pieces look like they go together, made by the same artist.  I never knew how to make a line make it cohesive through this process with Brenda Sue, my mentor and group interactions I have been able to make my own jewelry line.  Part of my line maybe a limited edition  I am not sure yet. Still mulling over that part of my jewelry line.  I would like to thank Brenda  for teaching us and thank the rest of the group for all their support in this venture.  I now even more ideas then ever on making further lines.

Walking you through my creative process in my decisions on making what I did and how I ended up with branches or off shoots of other lines. I started out with my beetles in two sizes.  The small charm beetles would be accents to my  earrings, smaller pendants or brooches.  Giving  a hint of the beetles with a more subtle look.  The larger beetle needed a body added. As I like to mix Polymer clay with my jewelry  the addition of imitation simulated agates and turquoise did the trick.

So with this beetle designed decided I needed to figure out how or what to put the beetles on.  Rings where an easy decision.  Take a look below ….. Rings

They have imitation agates and turquoise along with polymer clay patterned canes beetle rings mounted on quality brass .  Then I made some with copper ring blanks and the imitation turquoise.  Flower rings are part of another line that ties back to the beetle line. As I have added flowers in both lines. You will also find a very high quality  silver rings   Every Ring is unique with their own personality.

Next are earrings and I created several styles in the Love Beetle Rocks line and the other part of the line I used flowers  and  spoon earrings.

3 style earr

Beetle earrings different styles.  But I can see more designs in the future.This is how I started incorporating the flowers into my other line.

The flowers led to a sub-line with beetles and flowers.

 

 

Here it goes with my SUB-LINES FIRST AND THE THE BEETLE ROCKS LINE AT THE END

flower versions

My Love Beetle Flower sub-line consists of:

  • Spoon Necklace beetles
  • Spoon Flower earrings
  • Flower beetle brooch
  • Small flower beetle necklace
  • Charm dangle Necklace
  • Flower Spoon Necklace

Flower Rings and Flower earrings

So the next part of the line was making flower jewelry with Pink and Copper.  I felt this was another addition as to I had used copper in my The Beetle Rocks line and Flowers.

Pink Copper

Pink Copper  sub-line is so pretty.  I love the combination of the two colors.  This consists so far  of.

  • Larger Focal Necklaces
  • Medium size Focal flower Necklace
  • 2 5/8″ Spoon earrings with flowers  and brooches

turquoise collection

 

The second part of my line The Love Beetle Rocks is my imitation simulated turquoise an d copper.  This is a big hit as the turquoise made by me with polymer clay looks very real.

 

The copper Turquoise jewelry pieces consist of….

  • Cameo Pendants in Black with copper highlights and in  a copper setting.
  • Copper bracelets with imitation simulated turquoise cameo
  • Copper bracelets with imitation simulated turquoise beetles
  • Copper rings with nugget imitation simulated turquoise

aqua copper brooches , earrings to come

Now for the LOVE BEETLE ROCKS New Jewelry Line

Agate beetle line

small beetle pendants

 

 

 

 

 

 

I made the imitation simulated agates with polymer clay.  I made them into various sizes of cameos. The Line consists of:

  • bracelets
  • cameo in 2 sizes necklaces  with beetle accent charms Necklaces are in Silver and antique brass
  • rings are silver and antique brass beetles.
  • small dangle beetle earrings
  • different styles of leaf beetle necklaces in several color choices
  • Some of the beetle bodies also consist of Natasha style bead bodies.
  • brooches
  • earrings
    Sm Neck final

MY BROOCHES

Brooch flower draftTurq Brooches

MY BRACELETS

beetle copper braceletsagateb

 BLUES IMITATION AGATE SMALL FREE FORM NECKLACES

blueagatependant I really hope you have enjoyed my new jewelry lines.  I have really enjoyed making each and everyone.  I especially love making these imitated stones.

The beetles with the flowers look like they crawled under the flower to hide.  But you can still see them.  So this is a more subtle look along with the small charm beetles.

I really feel I got this line and cohesive look thing down.  I have some sub-lines which can go further and end up to be their own line.  I have tried to give choices in styles, colors, sizes, and finishes.

THE ACCESSORY ITEM ARE HAND MADE 3″ RING DISHES ,,,

ring dishes

Thank you for visiting my blog and supporting me in this new venture of creating a jewelry line. I am very excited to grow my jewelry business.  Will be posting these new jewelry pieces.  Price ranges will be $15.oo  to $55.00.  They will also make great gift ideas for graduation,s birthdays, anniversary, Mother’s Day and more…. Please visit my Etsy shop : at

https://www.etsy.com/shop/HowlingDogJewelry?ref=hdr_shop_menu

 

My Fellow artists and Jewelry Designers

Please check out their Blogs

Brenda Sue Lansdowne, B’sue Boutiques

Jewelry Making Outside the Box

Marcia Tuzzolino

Aurora Designs

Jann Tague

Clever Designs by Jann

Judy King

Apt to Wander Studio

Linzi Alford

Magpie in the Sky, Spoil Heap Tales

Cynthia Wainscott

Exotic Peru

Carole Carlson

Beadsophisticate

Lynn Stinten

Dragonzwench

Marica Zammit

Bead Lovelies

Catherine Shattuck

VRBrose

Michaele Collie

The Vintage Gem

Mary Craig

Jewelry Alchemy

Lee Koopman

Strega Jewelry

Erin Whitacre

Shattered Time Jewelry

Monica Casady

MJCasady Copper Works

Leila West

Leila Nicole Designs

Cindy Peterson   You are here – Thank you

https://howlingdogjewelry.wordpress.com

Leila Belcher

Leila Bee Designs

Gloria Allen

Wings and Beads

Pamela Anger

Novegatti Designs

Tammy Adams

Paisley Lizard

Lynda O’Mara

LOmara Creative

Elizabeth Hildreth

MadScientistsDesigns

Dana Hickey

Wind Dancer Studios

Janet Calardo

Jan Lea Designs

Maria Clark

Sweet Willow Designs

Lori Beekman

  1. Accessorized

Jennifer Kroeger

Relic Charm

Amy Jorgensen

Hoarder’s Corner

Robin Reed

Artistry: Handcrafted Bead Designs

Ingrid Anderson

Lilis Gems

Louise O’Shields

Desire Divine Jewels

Susan Killam

Killam Creative

Mary Katherine Deis

The Rose Sword: Artisan and Vintage Collectible Jewelry

Nike Bottalico

Nike Bottalico

Susan Bowerman

Woodside Wireworks

Kristy Le

Kristy Le Trendy Jewelry Designs

Jan Peters

Stylized Vintage

Mitzie Crider

Needful Luxuries Occasional Blog

Gina Hockett

Freestyle Elements

Linda Anderson

From the Bead Board

Alexandra Sefton

Imaginary Jewelry and Altered Art

Melida Boman

The Journey of Pens and Things

Teresa Shurter

TreeZ’s Treasurs

Melissa Latimer

Smithed Up

Renee Hong

Fine and Dandy Jewelry and Art

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Lori Meyer

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Jennifer Merrill Williams

Artists of All Stripes

Denise Lussier Poirier

Jewelry by Denise

Renee Allen

Small Stuff Design

Autumn Adams

Autumn Dawns

Elizabeth Owens

1996 Shabby Lane

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Sandra Ballard

Mama San’s Mojo

Coral Law

ab:corald